Please refer to this guide for correct use on Mint's logo, colour, and typography to ensure our brand consistency is maintained - both internally and externally. If you're unsure on anything, shoot the design team an email. email the design team.
Download Mint brand assetsThe Mint logo is set in Metric Light in uppercase. Metric is a geometric sans-serif typeface which harks back to Gill Sans which was used for Mint’s original logo from 2004 to 2013.
The most recent iteration of our brand drops ‘Digital’ from the logo. We refer to ourselves still as Mint Digital, but the digital should not be added back on to this logotype.
The logo should be in our brand green wherever possible, or white when used on a green background. It is also possible to use the logo in grey if the situation calls for it.
The most recent iteration of our brand drops ‘Digital’ from the logo. We refer to ourselves still as Mint Digital, but the digital should not be added back on to this logotype.
The logo should be in our brand green wherever possible, or white when used on a green background. It is also possible to use the logo in grey if the situation calls for it.
We use the 'M' from our logo as an avatar. White on green usually has more impact, on Twitter for example, but the green on white version can be used if the situation calls for a more subtle avatar.
There are just two main colours in the Mint brand: our distinctive green, and dark grey. Varying shades of grey can also be used where necessary or approrpiate.
When printing the brand green please check any proofs with the screen version of this colour since this is where most people interact with our brand and is the most true representation of our green.
Other colours may be used to work alongside our brand. For example, our case study pages use colours which match the work or the client's logo. When picking these supplementary colours, try and find something which sits comfortable along our green by using similiar saturation or brighness. Paletton is a good tool to help you do this.
We use two typefaces for all our communication. Maison Neue for paragraph text (or similiar), and Calibre Bold for headings.
When it is not possible to use these fonts, for example in a Google or Word Document, use a sans-serif typeface such as Source Sans Pro , or Helvetica or (in worst case scenarios) Arial.